Privacy Policy

IDENTIFI HOLDINGS, INC. PRIVACY & DATA POLICY – COMMITMENT TO YOUR PRIVACY

This site is owned and operated by Identifi Holdings, Inc. (“Identifi”). Your privacy on the Internet is of the utmost importance to us. At Identifi, we want to make your experience online satisfying and safe.

Because we gather certain types of information about you as users who visit our website (www.identifidemo.com, the “Site”) and any of our related services, content or applications (the Site and these services, content and applications together will be described as the "Service"), we feel you should fully understand our policy and the terms and conditions surrounding the capture and use of that information. This privacy statement discloses what information we gather and how we use it.

This Privacy Policy is part of, and is governed by, the terms and conditions set forth in the Identifi Terms of Service located at www.identifidemo.com/legal/terms. If you disagree with any of the terms in this Privacy Policy, you may not use the Identifi Service.

In the event that Identifi changes the terms of this Privacy Policy, Identifi may attempt to contact you in advance of the effective date of such changes. Identifi may attempt to contact you by email, if you have provided Identifi with a current email address or by other means through Identifi’s platform.

INFORMATION IDENTIFI GATHERS AND TRACKS

Identifi gathers information about users of our Service:

• Information that users provide through optional, voluntary submissions. These are voluntary submissions to receive our electronic newsletters, to participate in our message boards or chat forums, to email a friend, and from participation in direct messaging, polls and surveys:

• Information Identifi gathers through aggregated tracking information derived mainly by tallying views of pages, videos and images throughout our sites. This information allows us to better tailor our content to user needs and to help advertisers and sponsors better understand our audience. Under no circumstances does Identifi divulge any information about an individual user to a third party.

• When you log into Identifi by logging in to the Services through a third party social media service, such as Facebook, Instagram, X, TikTok or Snapchat you are giving us permission to access, store and use any information that you permit the applicable third party social media service to share with us in accordance with the privacy policy of that specific company’s service and the privacy settings that are applicable to your account on that company’s service. We encourage you to review, and if necessary, adjust, your privacy settings on the applicable social media service before logging in to the Identifi Services through a social media service. Information that we receive from your third party social media service is stored and used by Identifi in accordance with this Privacy Policy.

• Account Verification: We collect your mobile phone number when you register for an account or sign in to verify your identity via SMS-based one-time passcode (“OTP”).

Identifi Gathers User Information In The Following Processes:

Information about your activity in our Services, which we use to do things like recommend a Creators, series and videos you might like. The activity information we collect may include:

• Search terms you enter

• Videos you watch

• Creators you watch, follow and subscribe to

• Views and interactions with content and ads

• Purchase activity

• People with whom you communicate or share content

Optional Voluntary Information

We offer the following free services, which require some type of voluntary submission of personal information by users:

1. Electronic newsletters policy (Dispatches) We will offer a free electronic newsletter to users. Identifi, Inc. gathers the email addresses of users who voluntarily subscribe. Users may remove themselves from this mailing list by following the link provided in every newsletter that points users to the subscription management page. Users can also subscribe to the newsletters at the time of registration.

2. Message and chat boards/forums policy Users of the site’s Message Boards, Live Chat features and Forums must register separately for these services in order to post messages, although they are not required to register to visit the site. During registration the user is required to supply a name, password, and phone number or email address.

3. Polling We may offer interactive polls to users so they can easily share their opinions with other users and see what our audience thinks about important issues. Opinions or other responses to polls are aggregated and are not identifiable to any particular user. Identifi, Inc. may use a system to “tag” users after they have voted, so they can vote only once on a particular question. This tag is not correlated with information about individual users.

4. Surveys Identifi may occasionally conduct user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with our sponsors, advertisers and partners. We never share any of this information about specific individuals with any third party.

5. Usage tracking Identifi, Inc. tracks user traffic patterns throughout all of our sites. However, we do not correlate this information with data about individual users. Identifi does break down overall usage statistics according to a user’s domain name, browser type, and MIME type by reading this information from the browser string (information contained in every user’s browser).

Identifi may track and catalog the search terms users enter in our Search function, but this tracking is never associated with individual users. We use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you.

Cookies

We use cookies to offer you a better browsing experience, analyze site traffic, personalize content, and serve targeted advertisements.

We may place a text file called a “cookie” in the browser files of your computer. The cookie itself does not contain Personal Information although it will enable us to relate your use of this site to information that you have specifically and knowingly provided. But the only personal information a cookie can contain is information you supply yourself. A cookie can’t read data off your hard disk or read cookie files created by other sites. Identifi, Inc. uses cookies to track user traffic patterns (as described above). We may use data we collect automatically to recognize you as a return visitor, to serve relevant online advertising to you or to analyze trends that will improve your experience of the Identifi Services.

You can refuse cookies by turning them off in your browser. If you’ve set your browser to warn you before accepting cookies, you should receive the warning message with each cookie. You do not need to have cookies turned on to use this site. However, you do need cookies to participate actively in message boards, forums, polling and surveys. If you set your browser to limit or remove cookies or otherwise block our use of cookies, some features of the Services may be unavailable or unable to function properly. In addition, if you access the Services through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device’s location services settings. If you require assistance in turning off cookies, please contact either your service provider or device manufacturer directly.

USE OF INFORMATION

Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer to outside parties your personally identifiable information. This does not include trusted third parties and network partners who assist us in operating our Service, conducting our business, or servicing you, so long as those parties agree to keep this information confidential. We may also release your information when we believe release is appropriate to comply with law, enforce our Service policies, or protect ours or others rights, property, or safety. However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses.

SMS Information and Consent: Notwithstanding any other language in this Privacy Policy, Identifi does not sell, trade, or share your mobile phone number or SMS opt-in consent with any third parties, affiliates, or network partners for marketing or promotional purposes. We collect mobile numbers solely for account authentication, security, and the delivery of one-time passcodes (OTP). This information is not shared with measurement or marketing vendors for the purposes of serving advertisements.

California Online Privacy Protection Act Compliance

Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Childrens Online Privacy Protection Act Compliance

We are in compliance with the requirements of COPPA (Childrens Online Privacy Protection Act), we do not collect any information from anyone under 13 years of age. Our website, products and services are all directed to people who are at least 13 years old or older. The Services may include unmonitored content posted by users or sourced from other third parties and such content may be unsuitable for children. We do not knowingly collect or distribute information from or about children under age 13.

Identifi uses any information voluntarily given by our users to enhance their experience in our site, whether to provide interactive or personalized elements on the sites or to better prepare future content based on the interests of our users.

As stated above, we use information that users voluntarily provide in order to send out electronic newsletters and to enable users to participate in polls, surveys, chats, message boards, and forums. We send out newsletters to subscribers, notifications, updates, alerts, and occasionally send out special editions when we think subscribers might be particularly interested in something we are doing, an event or new content. Identifi, Inc. never shares newsletter or subscriber mailing lists with any third parties, including advertisers, sponsors or partners.

When we use tracking information to determine which areas of our sites users like and don’t like based on traffic to those areas. We do not track what individual users read, but rather how well each page performs overall. This helps us continue to build a better service for you. We track search terms entered in Search function as one of many measures of what interests our users. But we don’t track which terms a particular user enters.

Identifi, Inc. may create aggregate reports on user demographics and traffic patterns for advertisers, sponsors and partners. This allows our advertisers to advertise more effectively, and allows our users to receive advertisements that are pertinent to their needs.

SHARING OF THE INFORMATION

Identifi, Inc. uses the above-described information to tailor our content to suit your needs and help our advertisers better understand our audience’s demographics. This is essential to keeping our service free. We will not share information about individual users with any third party, except to comply with applicable law or valid legal process or to protect the personal safety of our users or the public.

Measurement vendors

We may use third party vendors for measurement and analytics reports of activity and engagement with content and advertisements. We share information (like whether people saw an ad or engaged with it) with our vendors, who aggregate it to provide their reports.

Marketing vendors

We share information about you with our marketing vendors. For example, we share your device identifier or other identifiers with marketing vendors to help us serve you ads most relevant to your interests. For the avoidance of doubt, the data sharing practices described herein do not include the disclosure of mobile phone numbers, SMS opt-in consent records, or mobile authentication data. Such information is not shared with marketing, advertising, analytics, measurement, or similar third-party vendors for any purpose.

Marketing vendors support our marketing and advertising efforts by:

• Serving our advertisements across the internet, including on mobile, desktop and connected television devices

• Tracking and categorizing your online and mobile app activity

• Providing us information about your interests in creators and content, and advertising interactions

These marketing vendors help us understand who might find our advertising most relevant to their interests, and which of our Products might interest you. This information can be used to personalize which of our ads are shown to you. Marketing vendors also use this information to measure response to our marketing efforts and the effectiveness of any advertising on Identifi.

Service providers

Service providers provide services to us that help us provide the Identifi Service to you. We share the information we have about you to receive these services, which include:

• Investigating suspicious activity • Detecting and stopping threats to our personnel and property • Facilitating payments • Providing customer support • Improving the functionality of our Service • Providing technical infrastructure services • Analyzing how our Services are used • Conducting research and surveys • Marketing and promoting our Service and content on Identifi • Facilitating Secure Access: We share your phone number with technical infrastructure service providers (such as SMS delivery platforms) strictly to facilitate secure account login and identity verification. These providers are prohibited from using your mobile number for any other purpose.

Information transferred to other countries

We share the information Identifi collects globally, both internally across data centers, and externally with our third party partners and service providers. Identifi is a global Service, with users, creators, partners and employees around the world, and data transfers are necessary for a variety of reasons, including:

• Operating and delivering the Service you’re using and this Policy. This includes allowing you to share information and content with anyone around the globe.• Fix, analyze and improve our Service

SECURITY

Identifi operates secure data networks protected by industry standard firewall and password protection systems. Our security and privacy policies are periodically reviewed and enhanced as necessary and only authorized individuals have access to the information provided by our users. Identifi cannot guarantee or warrant the security of any information you transmit on or through the Service and you do so at your own risk.

OPT-OUT POLICY

We give users options wherever necessary and practical. Such choices include:

• Opting not to register to receive our emails and other alerts and electronic notifications.

• Opting not to participate in certain interactive areas, which completely alleviates the need to gather any personally identifiable information from our users.

YOUR CONSENT

By using this site and/or the Service, you consent to the collection and use of this information by Identifi Holdings, Inc. If we decide to change our Privacy Policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

LEGAL DISLOSURE

We will access, preserve, use and share personal information outside of Identifi if we have a good-faith belief that disclosure of the information is reasonably necessary to:

• Respond to any applicable law, regulation, legal process, or enforceable governmental request, like search warrants, court orders, production orders or subpoenas. These requests come from such as civil litigants, law enforcement and other government authorities. about when we respond to legal requests.

• Enforce applicable Terms of Service, including investigation of potential violations.

• Detect, prevent, or otherwise address fraud, security, or technical issues.

• Protect against harm to the rights, property or safety of Identifi, our employees, users, or the public.

We may share non-personally identifiable information publicly and with our partners — like publishers, advertisers, developers, or rights holders.

If Identifi is involved in a merger, acquisition, or sale of assets, we’ll continue to ensure the confidentiality of your personal information and give affected users notice before personal information is transferred or becomes subject to a different privacy policy.

Google Ads

• Third party vendors, including Google, use cookies to serve ads based on a users’ prior visits to the Service.

• Google's use of the DoubleClick cookie enables it and its partners to serve ads to your users based on each user’s visit to the Identifi site and/or Service.

• Users may opt out of the use of the DoubleClick cookie for interest-based advertising by visiting Ad Settings. You may also opt out of a third-party vendor's use of cookies for interest-based advertising by visiting aboutads.info.

Opt-out links: Ad Settings · aboutads.info

Privacy notice for United States residents

You can learn more about the consumer privacy rights that may be available to you by reviewing the United States Regional Privacy Notice below.

How to contact Identifi with questions

If you have questions about this Policy or have questions, complaints or requests regarding your information, you can contact us as described below.

You can contact us or by mail at:

Identifi Holdings, Inc.

ATTN: Legal

23622 Calabasas Rd, STE 319

Calabasas, CA 91302

Or via email at:

United States Regional Privacy Notice

Effective October 1, 2024

Read the for more details about how we handle “Consumer Health Data” under the Washington My Health My Data Act and the Nevada Health Privacy Act.

This United States Regional Privacy Notice (“Notice”) is for people living in the United States and supplements the Identifi Privacy Policy, Identifi Terms of Service and Identifi Marketplace Policy.

This Notice explains how we, Identifi, collect, use, and disclose your Personal Information. It also describes how to exercise your rights under applicable U.S. privacy laws. When we say “Personal Information” in this Notice, we mean information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with you, directly or indirectly. Personal Information does not include information that cannot be reasonably linked to you. When data is deidentified (as defined under applicable U.S. privacy laws), we maintain it in deidentified form and do not attempt to reidentify the information.

How we collect, use, and disclose Personal Information

To provide the products or features offered by Identifi (the “Service"), we process information about you, including Personal Information, whether or not you have an account or are logged in. The best way to learn about the types of information we collect and how we use them is to review the and the privacy policies of our other products.

Subject to the limitations we describe in our privacy policies, we may disclose your Personal Information for business purposes, with strict restrictions on how our partners can use and disclose the data we provide. We may also disclose it at your direction or in other ways that are in accordance with applicable U.S. privacy laws. We don’t “share” your Personal Information, as defined in the California Consumer Privacy Act (“CCPA”). We also don’t sell any of your Personal Information, and we never will.

The information we collect, use and disclose about you will vary depending on how you interact with Identifi and our products. For the products covered by this Notice, here’s a summary of:

• The categories of Personal Information we may have collected about you over the past 12 months

• How we may use your Personal Information

• To whom we may have disclosed that information

Categories of Personal Information we collect may include:

• Identifiers;

• Characteristics of protected classifications;

• Commercial information;

• Photos and videos, which may include face imagery;

• Internet or other electronic network activity information, including browser and app logs, content you view or engage with, and app, browser and device information;

• Location-related information;

• Audio or visual information, including photos, videos, and voice

Examples of how Personal Information may be used include:

• Providing, personalizing, and improving our products, including to;

• Providing measurement, analytics, and other business services;

• Promoting safety, integrity, and security;

• Providing marketing communications to you;

• Communicating with you; and

• Researching and innovating for social good.

For categories of sensitive personal information that we collect, we will only use or disclose it either with your specific consent when required, or as otherwise permitted by law, including the CCPA. about the permitted

Parties with whom each category of Personal Information may be disclosed include:

• People and accounts you share and communicate with;

• People and accounts with which others share or reshare content about you;

• Apps, websites, and third-party integrations on or using our products;

• New owners in the event of a change of ownership or control of all or part of our products or their assets changes;

• Partners, including partners offering goods and services on our

Categories of Personal Information we collect may include:

recordings;

• Professional or employment information;

• Information derived from other Personal Information about you, which could include your preferences, interests, and other information used to personalize your experience; and

• Other information you provide.

We may also collect sensitive personal information (as defined by applicable U.S. privacy laws), which may include:

• Social security, driver’s license, state identification card or passport number;

• Precise geolocation;

• Information about your racial or ethnic origin or religious views or union membership;

• The content of messages you send and receive, which are considered sensitive personal information under CCPA;

• Information about your sexual orientation;

• Information about your health; and

• Face imagery or voice recordings which may be used to identify you when you use relevant features.

Examples of how Personal Information may be used include:

purposes under CCPA.

Parties with whom each category of Personal Information may be disclosed include:

products, as explained in our;

• Vendors, including measurement and marketing vendors;

• Service providers;

• Third parties, including external researchers and academics;

• Law enforcement or other third parties in connection with legal requests, to comply with applicable law or to prevent harm; and

Sources of Personal Information

Depending on how you interact with Identifi and our products, the categories of sources from which we’ve collected Personal Information about you may include:

• You: We receive Personal Information from the information that you provide. For example, we collect the content, communications, and other information you provide when you use our products, including when you sign up for an account, create or share content, and message or communicate with others. We collect information about the people, pages, accounts, hashtags, and groups you are connected to, and how you interact with them across our products, such as the people you communicate with the most or the groups you are part of. We also collect information about how you use our products, including ads we serve on and off our products, such as the types of content you view or engage with, the features you use, the actions you take, the people or accounts you interact with, and the time, frequency, and duration of your activities.

• Other people: We may also receive and analyze content, communications, and information about you that other people provide when they use our products, such as when others share or comment on a photo of you, send a message to you, or upload, sync, or import your contact information.

• Your device(s): We collect information from and about the computers, phones, connected TVs, and other web-connected devices you use that integrate with our products, and we combine this information across different devices you use.

• Identifi Companies: We receive information from other according to their terms and policies and as permitted by applicable law. In some cases, we act as a service provider for other Identifi Companies, and act on their behalf and in accordance with their instructions and terms.

• Partners, vendors and third parties: Advertisers, app developers, and publishers and other partners can send us information for business purposes. These partners provide information about your activities on and off our products—including information about your device, websites you visit, apps you use, games you play, and purchases you make. We also receive information about your online and offline actions, and purchases from third-party data providers who have the rights to provide us with your information. These partners collect your information when you visit their websites or use their services or through third parties they work with. We require each of these partners to have rights to collect, use, and disclose your information before providing any information to us. We also obtain information from publicly available sources, research institutions and professional and non-profit groups, including companies or organizations that provide content including videos, photos, or audio.

How long do we keep your Personal Information?

We keep Personal Information, including sensitive Personal Information, as long as we need it to provide our products, comply with legal obligations or protect our or other’s interests. We decide how long we need information on a case-by-case basis.

Here’s what we consider when we decide:

• If we need it to operate or provide our products.

• The feature we use it for, and how that feature works.

• How long we need to retain the information to comply with certain legal obligations.

• If we need it for other legitimate purposes, such as to prevent harm; investigate possible violations of our terms or policies; promote safety, security and integrity; or protect ourselves, including our rights, property or products.

Learn more in the “Why we may preserve your information longer” section of the Identifi Privacy Policy.

How can you exercise your rights provided under applicable U.S. privacy laws?

Depending on where you live and subject to certain exceptions, you may have some or all of the following rights:

• Right to Know: The right to request that we disclose to you the Personal Information we collect, use, or disclose, and information about our data practices.

• Right to Request Correction: The right to request that we correct inaccurate Personal Information that we maintain about you.

• Right to Request Deletion: The right to request that we delete your Personal Information that we have collected from or about you.

• Right to Opt-Out of Targeted Advertising: The right to opt out of the processing of your Personal Information for purposes that may be considered “targeted advertising” under applicable U.S. privacy laws, including information obtained from your activities on nonaffiliated websites or online applications.

• Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

To submit a request to exercise your rights, and as applicable, to appeal a consumer rights action, please contact us at support@weidentifi.com.

Here’s how you can exercise the right to opt out of targeted advertising:

• For ads you see on other apps and websites about Identifi Services, use the Digital Advertising Alliance and the NIA industry opt-outs.

• Depending on where you live, you may have the right to opt out of targeted advertising through a Global Privacy Control (GPC) enabled browser setting. If you have this right, when you visit and log in to our websites in a GPC-enabled browser, we will treat our initial receipt of the GPC signal as a valid request to opt-out of targeted advertising, as defined by applicable U.S. privacy laws granting this right. Please note that if you are logged out, our processing of the signal will be limited to the specific browser that you are using. You may need to renew your opt-out choice if you use a different browser to access our websites. Other than GPC, we do not recognize any "do not track" signals.

Please note that to protect your information and the integrity of our products, we may need to verify your identity before processing your request. In some cases, we may need to collect additional information to verify your identity, such as a government issued ID. Under certain U.S. privacy laws, you may also designate an authorized agent to make these requests on your behalf. If you use an authorized agent to submit a request, we may need to collect additional information, such as a government issued ID, to verify your identity before processing your request to protect your information. In most cases, we will facilitate your request through automated tools available through your password-protected account.

Contact for more information

If you have additional questions about this Notice or how to exercise your rights under applicable U.S. privacy laws, please contact us at